Parfumerie Generale

A new concept in perfume from Pierre Guillaume, a young, bold and magnificently inventive new name in French fragrance. Son of a wine collector and connoisseur, Pierre Guillaume is a skilled chemist and makes use of the most advanced olfactory chemistry (such as the use of ultra-violet light to smooth and round a perfume), blended in the crucible of his virile imagination to produce scents of intense colour and vibrancy.

Gripped from infancy by the romance of perfume, Pierre has worked in the cosmetic industry turning this to good account by his discovery of unusual ingredients which he uses to revolutionise his fragrances – such as the use of hemp extract (an ingredient of sunscreens) in his fabulous Coze. Independent and passionate, Pierre is a force in fragrance to be reckoned with.

The precious liquids are packed in cubes of glass or ‘Doilénes’, marking this luscious product with a strong, graphic, visual identity as befits this striking and irresistible collection.